If you’re thinking about advertising on LinkedIn and want to take your first steps on the platform, it’s crucial to understand the basics right from the start. Once you have a grasp of these fundamentals, you can move forward to explore the more advanced possibilities of this social network. Here are four facts that might be new to you:
- Not Child’s Play- Opening a LinkedIn profile is not particularly complicated. However, if you want to fully harness the potential of the platform – and there’s certainly a lot of it – the rules change. You need to learn how to use the various tools it offers wisely. Without this knowledge, your financial and time investments are likely to be wasted. Therefore, if you don’t have much experience with LinkedIn or haven’t attended a dedicated workshop, it’s better to enlist the help of a company that knows what it’s doing. The service isn’t expensive, and the investment is much more worthwhile.
- Numerous Marketing Tools- While you can post updates via your LinkedIn profile, that’s just the beginning. You can also share information, present presentations, provide updates, locate nearby colleagues, direct to professional forums and blogs, and more. There is also the important option of joining groups with common interests, where you can create connections and build a reputation by developing discussions and ideas, asking questions, and providing answers. Additionally, LinkedIn allows you to run sponsored posts and ads, publish InMail, and reach out to others via direct chat. As mentioned, you need to know how to use these and other tools wisely and effectively.
- Want to Do It Yourself? Take a Workshop- Yes, there are LinkedIn marketing workshops that provide all the necessary knowledge about the social network and how to use its tools effectively – both basic and advanced. Among other things, a LinkedIn marketing workshop covers creating an attractive and correct professional profile (resume, recommendations, skills, certificates, etc.). The workshop also deals with job searching, recruiting employees through social networks, building a positive presence on LinkedIn, expanding your data, identifying potential customers, setting up and managing a business page, and using the sponsored marketing tools mentioned above.
- A Central Platform for Networking- You might not know that LinkedIn is currently the leading social network worldwide for creating professional and business connections. Since its launch about 15 years ago (and its acquisition by Microsoft about two years ago), the number of users has steadily grown. If Microsoft decided to invest tens of billions of dollars in LinkedIn and hundreds of millions manage profiles and interactions on it, this indicates the significant potential this platform holds for you as well.
The article was originally written on the company’s website: LinkedIn Advertising.