About the Activity
In the months of October and November, we worked with a company in the Automotive sector. This is the first Israeli company established exclusively to focus on importing electric vehicles. The founders have many years of experience in the local automotive world and have represented leading car brands. The company was founded with the understanding that the world is moving towards electric vehicles primarily – these are cars that do not pollute, do not require maintenance, are inexpensive to maintain, and electricity costs are 25%-30% cheaper than fuel costs, durable over time, and more. Additionally, Israel is a prototype for electric vehicles in the Middle East and Europe. The country is technologically advanced, travel distances are short, and vehicles do not cross borders.
What Makes the Activity Special
The main goal is to sign a contract with a car manufacturer and represent them in Israel. From the initial profiling conversation, the client came up with a focused goal and an exact list of automotive companies in the Chinese market they wanted to reach. Trade relations and cooperation between China and Israel are tightening. The Chinese are aggressively targeting the autonomous vehicle sector as a future strategic goal.
However, working with the Chinese audience must be precise. Chinese culture and laws are fundamentally different from the West, and the Webbee copywriting team prepared accordingly. The phrasing and pitch had to be precise to make the product accessible to the local population. The Chinese prefer a focused approach, and the texts needed to match this mindset.
Target Audience Segmentation
The target audience consisted of approximately 16 specific automotive companies located in China. Many of them did not have an established/dedicated LinkedIn business page. Additionally, there was a language barrier – the company names did not appear in English, and many prospects had not translated their names and job titles into English. The responsibility to find at least one relevant contact in each company fell on us, requiring a lot of creativity.
Quality Over Quantity
The entire activity lasted only about a month. It was very focused and goal-oriented. It was important to create engagement with at least one lead from each company, and we were happy that the Webbee team succeeded in the task. The profile owner’s network was enriched with prospects from all 16 companies, including positions such as Director of Manufacturing, Finance Director, Purchasing Director, and EV Technology Brand Manager. A significant percentage responded positively and shared their private emails to receive a presentation and company profile.
What Helped Achieve Success:
- Learning and Understanding the Chinese Market’s Approach to Business with Foreign Companies: It was crucial to understand the local business etiquette and preferences.
- Quality Over Quantity: The client did not want to expand the number of connections broadly. They wanted relevant prospects, active on LinkedIn, holding key positions, or who could refer us to them.
- Copywriting—Accessible Text: The messages needed to be precise and convey the message and reason for the approach clearly and respectfully. They also needed to be written with a high yet basic level of English.
- Quality Content and Marketing Material:** Preparing individual presentations/marketing materials tailored to the needs and expectations of the prospects.