As of today, LinkedIn is the world’s leading social network for creating business and professional connections. The platform, owned by Microsoft, currently has over half a billion users, with the numbers gradually increasing. In Israel alone, there are over a million users, including decision-makers in companies, startups, and organizations. There is no doubt that this B2B network has significant potential and offers a variety of marketing opportunities, provided you know how to use them effectively. This is where we come in.
Addressing Every Marketing Goal on LinkedIn
Our company, operating for over 15 years, has invested significant efforts in becoming the leader in advanced LinkedIn marketing in Israel, and the results speak for themselves. We currently work with leading entities in Israel and abroad, learning from them and teaching them about product exposure and entering new markets. Our clients benefiting from LinkedIn marketing services include companies seeking targeted exposure to defined target audiences for themselves and their products. We also assist companies in advertising on LinkedIn to create digital assets for communication and build long-term relationships with target audiences. Additionally, we help companies brand themselves or their products as leaders in their target markets and make proactive and direct approaches to relevant decision-makers, all while maintaining complete control over the marketing budget with tangible results in a short time.
An Effective and Proper Work Process
As you can read in various articles on our website, opening a LinkedIn profile is not a particularly complex task, but marketing on LinkedIn that brings results is a completely different story. For this purpose, we conduct a thorough and organized process with you, based on several stages. It begins with an accurate identification of needs and goals, defining the Marketing funnel based on our extensive experience. We then proceed to build your personal LinkedIn profile and the company’s business page, followed by actions that build credibility and establish you as an authoritative professional. Next, we work to establish an initial professional network with your precise target audiences and continuously expand it. Along the way, you benefit from direct personal approaches to the audience using a unique method, results analysis, continuous improvement of copywriting and value proposition, and leads generated by the campaign that are delivered to you quickly, efficiently, and conveniently.
Things to Know About Advertising on LinkedIn
Yes, you can run a LinkedIn advertising campaign on your own, but like any field, you need to know what you’re doing. For example, it is extremely important to understand this social network and its unique codes to make correct approaches in terms of timing, form, and nature of the approach. Continuous learning, improvement, and testing of the approaches are essential to strengthen the results. Additionally, LinkedIn offers quite a few marketing tools. You can post from your profile, but you can also present slideshows, share information, provide updates, direct to blogs and professional forums, find relevant colleagues, and more.
Another significant option is to join groups with common topics, allowing you to create a reputation and connections by sharing ideas and developing discussions, asking questions, and providing answers. Alongside organic and free advertising, you can also do paid advertising on LinkedIn, including ads and posts, direct messaging, in-mail, and more. Naturally, learning and refining these tools is necessary to get the most out of them.