What is SSI?
SSI stands for Social Selling Index.
It is a LinkedIn metric that shows the effectiveness of your brand.
In other words, it is a score that is based on how your profile is built and the level of activity and engagement on the platform.
It is updated daily, and the score ranges from 0 to 100.
It is calculated based on 4 parameters, each of which can earn up to 25 points.
For reference, a score of 70 is considered an active and dominant profile.
Establish a professional brand – what we call ‘profile optimization’.
Update all relevant details beyond that, invest in subcategories like recommendations, links to articles, posting, and activities that increase the number of followers.
Find the right people – building a precise target audience, which is another integral part of our activity.
Sending connections to relevant people who will also approve us, increasing the number of people you contact each month, how many of them view your profile in return, and creating contact after the person approves the request.
Engage with Insights – what we encourage clients to do.
Posting, commenting, liking, sharing, joining groups (and being active in them).
Additionally, there is a measure of the open rate – how many people open the message and how many respond.
Build strong relationships—the number of connections, the conversion rate to connection, and the number of them that are ‘quality’ (for example, C-level).
By the way, working with Sales Navigator helps to increase the score.
You can see the score through the following link: [LinkedIn SSI](https://www.linkedin.com/sales/ssi)
Bottom Line – Why is it good?
The higher the score, the more LinkedIn’s algorithm pushes the profile.
Appearing on the first pages of search results and increased post-exposure.
How does it apply to us at Webbee?
We often encounter clients who underestimate the importance of profile optimization or maintenance. We always recommend posting throughout the activity, but it doesn’t always happen.
Using the SSI metric can show the direct impact on the activity results. Therefore, these are integral parts of a LinkedIn campaign.