An ABM (Account-Based Marketing) campaign is a targeted marketing service focused on specific companies and organizations rather than individual personas. This strategy involves concentrating marketing efforts on a select, high-quality list of potential clients with a high likelihood of converting into actual customers.
We can implement this approach in several ways:
- Creating a company list based on predefined criteria such as company size, geography, funding stage, and technology.
- Utilizing existing data of desired companies.
- Generating a similar list (Look-Alike) based on examples of ideal companies.