Strategist: Polina Mir / Account Executive: Karin Levy
As part of a long-term partnership, our client expanded their activities and added another Lead-Gen activity: an Email Marketing campaign targeting the business emails of the target audience. The goal was to awaken a dormant lead list that had gathered dust ๐ and fully utilize it before expanding business connections and gaining a foothold in additional audience segments.
For us, such a list means pure gold just waiting to be collected. In this case, we will present the process, identification of the opportunity, and the results of such an initiative.
About the Client and Our Proposal
Specializing in the design and production of advanced systems for load monitoring and overload protection, with a strong commitment to engineering excellence and providing high-quality solutions to clients in various industries.
Background and Objectives
During a work meeting with the Account Executives, we explored additional options for expanding activities that generate business opportunities and fully utilizing the relevant target audience.
The client suggested using a dormant email list of potential distributors who had already been in some communication with the client in the past. For us, this was a clear opportunity to renew the connection through a proactive and personal approach to their business email!
Strategy and Implementation
Opportunity Identification โ Check!
List โ Check!
Next, we developed a comprehensive strategy to maximize the impact of the email campaign on such a list:
- Filtering and Verifying the List** โ To ensure accuracy and minimize the possibility of targeting invalid or outdated email addresses, thereby increasing the campaign’s deliverability.
- Good Content** โ Personalized and tailored content that grabs the recipients’ attention and reminds them exactly why they are on the list in the first place ๐.
- **Proper Segmentation** โ To enhance the effectiveness of the campaign and the data received, the list was segmented by different geographical areas. This allows us to have a clear understanding of our footprint in the area and make quick, efficient, and precise optimizations if needed!
Summary, Results, and Some Numbers
So, a bit about the campaign results, which are the reason this case study was written ๐
- We reached 349 people on the list with the aim of renewing, restoring, and reigniting past communication.
- A significant portion of the recipients, or more precisely 157 people, opened and read the email.
- The campaign generated 45 responses, with 30 showing interest, including those already negotiating via email.
Conclusion
If you have a dormant email list, bring it to us, and we’ll know how to wake it up.
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